• Norm Couturier

Gaining Traction in Turbulent Times

Updated: Nov 3


We’re living through a global pandemic and I’ve got one thing on my mind: bacon.


More specifically saving people’s bacon; those front-line planners, operators and responders with a high-risk problem they need to solve and little time to do it.

hat’s what keeps me working late into the night and drives my days: an unwavering belief that 3DPlaneta reduces the cognitive load of hard-working teams working to keep people, communities, ecosystems and industries safe across land, air and sea.


I know we can help and I and our team are working to make sure we do.


Covid-19 blew up our original 2020 business development plan, which meant some hard and fast pivots to figure out how to show what we can do when there are no more industry events and trade shows to attend.

Face-to-face business development as we know it has now ended. Period.

No one – not our leads, our contacts or potential investors are going to tell us how to do it going forward. They’re watching us, which means to survive in this environment, startups need to be inventive and creative to grab, convert and retain new customers and investment.

3D Planeta’s patented, world-leading 3D image fusion technology enables people to quickly assess immediate, critical needs, which reduces cognitive load and improves situational awareness.


It helps with immediate on-the-ground emergencies for first responders, military and security personnel and it can also conduct real-time predictive analysis for land use planning, public safety, resource development, conservation and public health.

For instance, our team has been working with an organization to help manage and predict the spread of airborne diseases. The insights we gained regarding the movement of contact-based novel viruses will hopefully benefit thousands of people and inform the evolution of 3D Planeta’s technology.

I’ve gained some experience navigating through turbulent times. 3D Planeta is my ninth start-up and as I sit here mapping out a near-term business development strategy, I can draw on those past experiences. I’ve owned technology businesses through the ‘90s dot com bust, Y2K, the e-learning industry fallout and the 2008 financial crisis. I know what it’s like to walk into work the day after a valuation plummets or the markets contract.


It’s like learning to live in tornado alley. You do everything in your power to stand firm but sometimes larger forces cause you to rebuild.

It happens. It’s not fun but it’s real. More importantly it’s worth it when you’re building something of value.

Something like 3D Planeta.